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Promotional Opportunities


The Process:

  1. Determine which opportunities below you are interested in participating in.
  2. Click Here to "claim" dates you are interested in.
  3. Complete this form to provide basic information.
  4. Wait for an email to wrap things up.

Click Here To View Tutorial Video (password: wfm)

The Options:

Woodman's has always been, and will always be, a grocery store who specializes in variety and cost savings.  Therefore, our #1 goal is to maintain a lean cost structure, and receive the best possible prices on items we sell.  However, we also realize that many companies, both new and established, are looking for other ways to increase awareness and trial of their products, and therefore, we have partnered with a Marketing Agency with whom we can offer various In-Store and Out-Of-Store Woodman's Advertising Opportunities through.

Currently these options consist of the following...

  • Certco Hanging Physical Coupons [Example]
  • These are physical coupons that are hung next to products within the store to promote trial.  This is the most direct way to add value to our customers' experience, and as such, is our preferred method for utilizing promotional spend.  Please work with the Woodman's Category Buyer you generally deal with to get more information.
  • Social Posts [Example]
  • Every Woodman's location has it's own Facebook Page, and as such, each page can make it's own social posts. If you have a product selling at some of our stores, but not all, this is a great way to promote awareness of your products to our customers at specific stores.
  • Digital Flyers (Option 1) [Example]
  • Each week, Woodman's creates a Digital Store Flyer unique to each location. The flyer contains two areas for 3rd party vendor promotion. One of these sizes is obviously larger than the other. Option A is 0.00" x 0.00".  Please visit www.Woodmans-Food.com/Flyers to view current live flyers and gain a better understanding of where these ads would be displayed.
  • Digital Flyers (Option 2) [Example]
  • See line item above for Store Flyer Ad Details. Option B is 0.00" x 0.00".
  • Wipe Stand Kiosks [Example]
  • Every store has a sanitization wipe stand at store entry points. There are several 3rd party local area businesses that can be advertising at any time, but we also reserve several spots to make them available to in-store product promotion. Your ad would rotate with five other placements in an infinite loop.
  • PA Spots [Example]
  • Each store has a PA System used to play background music, and communicate employee messages to other employees and customers. At any given time there are Woodman's commercials, and informational messages, being broadcast in a recurring loop throughout the day. Your spot would be guaranteed 1 play per day, but in reality should be several multipliers greater than that.
  • Shopper Kiosks [Example]
  • This is a much more robust option that can include printed coupons, rotating banner ads, recipe integration, and/or targetted ads to different areas within the kiosk. The kiosks are the property of ShopToCook, and any inquiries regarding setting up a promotional campaign with their kiosks should be directed to them. Contact Information Below.
  • Digital Coupons [Example]
  • Currently all digital coupons available in the ShopWoodmans.com app are derived from the Inmar Digital Coupon network, which powers the feed within the app/website. Please reach out to Inmar directly to set up an offer. We are working on an option that will allow digital coupons to be created on our end, but there is currently no timeline for that availability. If you are looking for a more impactful coupon program, please see the first bullet point on this list.
  • Advertise with ShopWoodmans.com [Example]
  • ShopWoodmans.com is our eCommerce wing, and powered by Grocer Key. Grocer Key has various vendor programs that can better highlight their products on the site. Please see the contact information below to reach out directly to them.

Vendor Image Submission

Valued Woodman's Vendor,

In 2015 Woodman's launched our online store, ShopWoodmans.com, becoming one of the first Wisconsin based grocery stores to offer click and collect grocery services.

In an effort to continue to improve our ShopWoodmans.com online shopping experience we are asking vendors to visit our online store and verify that your products have images. In the event any images are missing or outdated, we ask that you reach out to our preferred image provider, Syndigo, to get images of your product uploaded.  If you already have images available through Syndigo, but they do not show up on ShopWoodmans.com, please send an email to help@grocerkey.com with a complete list of the UPCs missing images.

If you are looking for a narrower distribution of your product images, and only wish to make them available to Woodman's, we have an option for submitting your new images directly to our local graphic designer for inclusion in our database. Please follow the instructions below to submit images. 

Supplying images will result in increased visibility for your products on ShopWoodmans.com, and therefore increased sales. Please note that products with images are displayed before products without images. Additional information such as whether your product is organic, kosher, vegan, GMO free etc, as well as product description and ingredient/nutritional information can be submitted via this CSV file.

Image Submission Process:

1. Submit images by dragging and dropping files below

  • Straight on image shots are preferred (angle shots accepted) 
  • Files should be named according to the UPCs (for example, 12345678912.jpg) 
  • No images smaller than 600x600 pixels should be submitted 
  • TIFF, JPEG, GIF or PNG formats only please 
  • Pure white background for images (RGB 255,255,255)

2. Click Here to pay for the uploaded images ($5/image)

3. Click Here to complete form after payment

Product Information Submission Process:

1. Click Here to download CSV template

2. Enter information into the CSV template file and Save File.

3. Drag and drop CSV file into the box below (same as product images)

4. There is no associated cost for this process, so no further paperwork is required